The owner of the Mavericks went on SportsRadio 1310 The Ticket in Dallas on Wednesday, and when asked about LeBron James' offseason change of residence, he didn't pull any punches.
"I don’t even have a problem that he had the TV show," Cuban said, according to The Dallas Morning News. "But it turned out to be the largest public humiliation in the history of sports. He humiliated the organization, he humiliated the state of Ohio, the city of Cleveland. All of a sudden he became a bad guy, he lost a billion dollars in brand equity, give or take a couple bucks here or there."
Cuban did say that he had no problem with the idea of three top-tier free agents joining forces. He did, however, say he wishes LeBron made a different "decision."
"LeBron has every right to go wherever and do whatever, whatever team he wants to," Cuban said. "I think he picked the wrong team. There’s a team in Dallas that could have used him and that would have been better served but it’s his choice. But the way he did it I thought was just a huge mistake."
