Derek Jeter’s Marketing Team Lays Out Strict Rules for Congratulatory Advertisements of 3,000th Hit

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Jul 5, 2011

Derek Jeter sits just six hits away from 3,000 for his career, and Jeter's marketing team is warning companies not affiliated with the Yankees shortstop not to engage in any inappropriate acts of congratulations.

Jeter's agent, Casey Close, said his team will do whatever necessary to prevent companies from engaging in "guerrilla marketing" and attempting to profit off of the captain's accomplishment in any print or TV advertisements, the New York Post reports.

"Derek has established a number of important partnerships, and these relationships are brand-specific," Close told the Post. "And it is Derek's name and his likeness and the exclusivity that make each of the individual deals special to those companies."

Other than brands that Jeter is affiliated with — which include Gillette, Nike's Jordan and Gatorade — no companies will be allowed to run ads featuring Jeter's name or likeness, the number 3,000 or the word "captain." Acceptable ads must be extremely generic, using only statements such as "congratulations" and making no mention of Jeter or his milestone.

In order for any of this to be relevant, however, Jeter must first reach 3,000 hits. He was hitless Monday night in his first game back after missing 18 games with a calf injury, and will try again to move closer to the elite club Tuesday night in Cleveland.
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