The folks at Dick's Sporting Goods declared the New England Patriots as the Super Bowl XLVI champions early Sunday afternoon during Celtics-Grizzlies game. Somebody jumped the gun and accidentally ran an advertisement for Patriots Super Bowl XLVI Champions apparel.
The New York Giants already jinxed themselves by running a similar ad on their website, but the two teams now appear to be equally jinxed going into Sunday's game.
Check out the commercial in the video below.